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Delight a few

Seth Godin Wrote:

Apple and Nike and Starbucks are trotted out again and again as marketing gold standards, because they are beloved by many and ignored or distrusted by few. But these are the outliers, the .0001% that don’t represent what actually happens when successful ideas reach the marketplace. The mass market is no longer. There is almost no room left for the next Procter & Gamble or Google. Instead, you are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

Click here for the full  article.

Here’s Today’s Two Cents:

Don’t be afraid to lose fans, friends, or followers in the effort to find your true voice and create authentic work.

In fact, lose your concept of “losing” altogether.

Nothing of value is subtracted from your life when someone discovers that you aren’t the solution to their problem.

The sooner you can get over not being the answer to everybody’s prayers, the more you can focus on being your best for those who find it easy to be impacted by your gift.

Don’t bemoan the audience you don’t have. Serve, with excellence, the one that’s been given to you.

Cheers,

T.K. Coleman

This Post Has 4 Comments
  1. Phew! That sure takes the pressure off, T.K. I think I’ve always felt that I had to reach the whole world. The idea of delighting the audience that’s been given to me makes the work ever so much more pleasurable! Thanks again! 🙂

  2. “Don’t bemoan the audience you don’t have. Serve, with excellence, the one that’s been given to you.” This struck a cord – excellent words. Thank you.
    PS – How’s the book?

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