People who like Jazz don’t like it because it’s the cool thing to like. They’re not listening to Jazz because the artists are cute or because it’s being played on popular radio stations. They don’t download songs by Miles Davis or Kurt Elling in order to avoid being lost when their co-workers discuss music.
Jazz listeners listen because they are truly moved by the art. And even when it’s not the hip thing to do, they will still go to the concerts, buy the CD’s, and support their favorite musicians.
When you move people, they will support you. When people support you because it’s the cool thing to do, they will move on as soon as the next trend comes along.
That’s today’s two cents.