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Give a damn!

Skill gets the job done, but the appearance of having skill gets the job.

Being qualified capitalizes the opportunity. Looking qualified creates the opportunity.

Character counts, but conversations rarely get started with character. They typically start with facial expressions, body language, style of dress, and a host of other so-called superficial elements.

Perception is not reality, but people wont show interest in the reality if the perception is too distracting.

Your personality is like a beautiful treasure sitting in the living room of a lovely home waiting to be adored. The perception people have of you is like the greeter at the front door of the home. If people can’t get pass that greeter, they’ll never see nor appreciate the beautiful treasure inside.

Here’s today’s two cents:

Give a damn about your appearance!

Giving a damn has nothing to do with playing by rules you don’t believe in.

Giving a damn is not about being prim, proper, and politically correct.

Giving a damn isn’t about making sure no one ever feels uncomfortable around you.

Giving a damn is about investing a modicum of energy into conducting yourself in a way that’s consistent with the results YOU want to create.

You can’t judge a book by its cover, but you can evaluate how the publisher wants the book to be perceived.

At least that’s the way I see it.


T.K. Coleman

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