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My brand is not/My brand is…

NOT…

“I am an expert who has arrived.”

IS…

“I am the possibility of something better and so are you.”

NOT…

“This is how it is.”

IS…

“This is how it can be.”

NOT…

“Do what I did and you’ll be successful.”

IS…

“Keep learning, continue exploring, and don’t let me (or anyone else) get in the way of that.”

NOT…

“I know what I’m talking about.”

IS…

“None of us know what we’re talking about in any absolute sense, so we all might as well roll up our sleeves, acknowledge our own brains, and investigate reality for ourselves.”

NOT…

“I’m cooler that you.”

IS…

“Please think twice about associating with people who have a vested interest in convincing you that you’re less cool than them.”

NOT…

“The latest research indicates that you should do XYZ.”

IS…

“Everything works and everything fails depending on the person, the context, and a host of other variables. Learn from everyone, but conduct your own tests and do your own research.¬†You are responsible (not the scientists, philosophers, gurus, experts, and commentators) for the actions you take and the results you create.”

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