How you feel about what you say is just as important as the content of what you say.
Great content spoken without conviction will have minimal effect. And unfortunately, the reverse is also true. Poor content spoken with conviction is capable of exercising a strong influence on people’s thinking.
Develop your content, but don’t forget to speak with conviction. The more important your message is, the more important it is that you put your heart into it. After all, you can’t expect others to buy into what you’re saying if you’re not sold on it yourself.