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Be the Star, But also the Sidekick

Photo by Steven Libralon on Unsplash

The best way to promote your business is by promoting the goals and accomplishments of the people you’re dedicated to serving.

Customers don’t care about how awesome they can make you. They care about how awesome you can make them.

Dale Carnegie wrote: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

The same is true for your customers and clients.

You’ll go much further in creating wealth if you build your profits around building people’s potential. When you help others grow, they’ll help you grow.

The key to success is knowing how to be Batman AND Robin. It’s okay to “be the hero of your own story.” Just don’t forget that you’re the supportive sidekick in everyone else’s.

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