The best way to be taken seriously is by doing serious work.
Waking up and deciding “Today I’m going to start getting serious” is a good start, but it’s only the beginning.
A great brand requires trust, credibility, and social capital. And those things require time to build.
Dream big and aim high, but don’t forget to approach your daily work with integrity and persistence.
As Geoff Graham writes. “Incremental progress, made bit by bit over years of deliberate and sustained effort, is the most powerful force in the world..”