Resource: But are you doing your work?
Job the description is distinct from value-creation. Typically, everything in your job description creates some kind of value for your employer or else they wouldn’t pay you for it. But there’s more to creating value in your job than what’s stated in the description. We call this “going the extra mile” or “doing more than what’s required” but it’s really just doing the work that needs to be done. The tricky part, however, is that the work that needs to be done is the hardest to codify and prescribe.
“Doing your job is not always the same as doing the work. The “soft stuff” might matter more than you think. Doing the work is the ticket you buy for the privilege of doing the other part.”
“Here’s a hint: your work might not be what you think it is…The technical tasks are important, but the work involves more than that. Doctors who contribute to the academic community, are personable, take a moment to bring emotional labor to their patient, invest in staff and training and put their office in a medical crossroads always do better than doctors who don’t. And the same thing is true for the web designer who thinks the job is merely typing good code, or the restaurant owner who’s merely focused on the food. That’s important, but there’s more to the work than what’s in the typical job description”
Resource: Your smile didn’t matter
The extra stuff is what you’re paid for. Yes, you are paid to smile, to be human, to forge connections, to create spaces where others feel welcome, heard, appreciated, and served.
“If you worked on the line, we cared about your productivity, not your smile or approach to the work. You could walk in downcast, walk out defeated and get a raise if your productivity was good. No longer. Your attitude is now what’s on offer, it’s what you sell. When you pass by those big office buildings and watch the young junior executives sneaking into work with a grimace on their face, it’s tempting to tell them to save everyone time and just go home. The emotional labor of engaging with the work and increasing the energy in the room is precisely what you sell. So sell it.”
Resource: Bravery and Wall-e
The courage to follow your curiosity and creativity even without the guarantee of a payoff usually leads to a payoff.
“Bravery often pays off, even if paying off is not your goal. Especially if that’s not your goal.”
“Marketing isn’t always about pandering to the masses and shooting for the quick payoff. Often, the best marketing doesn’t feel like marketing at all.”