skip to Main Content

How to Get a Fight with Mayweather

conor-mcgregor-2692033_1280 (2)
I recently heard a sports commentator report that Floyd Mayweather had been very annoyed with many of his opponents in the past because of their lack of effort with promoting their boxing matches with him. He even mentioned one instance in which Floyd is alleged to have phoned Manny Pacquiao begging him to “talk some sh*t about me so we can sell this fight” only to have his concerns downplayed.

When Mayweather inked the deal to fight Conor McGregor, he reportedly said it was the first time in his career when he wouldn’t have to do all the heavy lifting when it comes to promoting. It was McGregor’s marketing skills that got him the gig.

Wanting to fight Floyd Mayweather isn’t unique. Everyone wants to fight him because everyone has a whole lot to gain by getting a big payday and a prestigious title shot against an undefeated champion. But Conor McGregor was the one guy who actually got Floyd to come out of retirement at age 40. Why?

Because he had traditional boxing credentials? No.

Because he was respected by the boxing experts as a legitimate contender? No.

It’s because he honed his craft, developed a solid body of work, built a compelling brand, and dared to try something that others told him he had no right to do. And even though Conor McGregor didn’t win the fight, he won a lot of respect, a lot of new fans, a lot of future opportunities, and a lot of money.

Keep that in mind as you move about in a world where most people will tell you that you’re not special enough to create your own non-traditional path to wealth or success.

Change the World for Fun & Profit

Howard Thurman wrote: “Don’t ask yourself what the world needs. Ask yourself what makes you come alive and then go do that. Because what the world needs is people who have come alive.”

And yet, that is precisely the opposite of what most people do when they strive for social change. Contrary to Thurman’s advice, societies tend to tackle problems by either legislating solutions into existence via politics or by pleading with the rich and powerful to share their resources via philanthropy.

Doing things like starting a business or pursuing a career in the arts is usually regarded as selfish and greedy. And even when we do support the people who pursue these things, we’re still hesitant to think of them as revolutionaries and freedom-fighters in the same way that we’d think of politicians and philanthropist.

As materialistic and consumeristic as everyone says our country is becoming, we’re still by and large a nation that thinks a little bit less of those who do what they do for fun and profit. While we may not believe that money is evil, we certainly don’t regard the pursuit of it as being on the same plane as ventures that claim to be “not for profit.”

As odd as it may seem to someone who understands the economics of customer accountability, telling someone “I won’t make or lose any money from this transaction” is still a more effective way to build trust than saying “I care very deeply about my bottom line.”

As odd as it may seem to someone who understands public choice and the nature of incentives, telling someone “I’m running for office” or “I’m going to work for a think tank” is far more likely to make you sound like someone who’s interested in doing good than saying “I want to follow my dreams” or “I want to work for a cool start-up.”

This weekend I’ll be giving a talk at the Young Americans for Liberty Denver Spring Summit about “Changing the World for Fun and Profit.” In this talk, I’ll make a clarion call for young people to return to the wisdom of Thurman’s advice. I’ll dismantle common arguments about why profits are bad and I’ll show how our individual passions and priorities are more of a powerful force for liberty than what we’ve been previously taught.

The optimal path to creating a freer society lies in following your own self-interests. If you want to change the world, stop trying so hard to change the world and start paying attention to the things that fire you up. That’s the punchline with which I’ll begin tomorrow’s talk. If you’d like to see where I take it from there, come join me at The Summit Conference & Event Center at 2pm. You can find out more information about the summit here

To learn more about how I’m changing the world through fun & profit in my everyday life, check out the work we’re doing at Praxis.

Also check out some of the links below to see some previous talks by my colleagues and I on how to adopt this strategy for changing the world:

Criticize by Creating – Derek Magill

People Over Politics: How to Change the World | Isaac Morehouse

Education 2.0: How Philosophy, Not Tech, is Disrupting How We Learn (TK Coleman)

Entrepreneurship As A Theory of Social Change: T. K. Coleman

You Belong Here. Act Like It.

The world isn’t doing you some kind of great favor by letting you exist.

You have as much of a right to pursue happiness as anyone else. You have as much of a right to carve out your own path as anyone else. You have as much of a right to form your own ideas as anyone else. If you don’t have a right to be here, no one else does. If everyone else has a right to be here, so do you.

Hold your space with confidence. Stand your ground with poise. When you walk, walk with dignity. You don’t need to avert your gaze when standing in the presence of others. You don’t need to bow your head and whisper softly when you ask questions or express opinions. Be who you are without apology.

No one owns the air you breathe. Inhale it freely. No one owns the thoughts you think. Dream freely.  No one owns the convictions you feel. Feel what you want to feel. No one owns your body. Stand how you wish to stand. No one owns your voice. Say what you truly want to say. No one owns your capacity to choose. Live as you believe.

Some people say you only get one life to live. Others say you’ll get an afterlife when this one is over. Then there are those who say you’ll get many lives after this one.  Here’s my question: which life do you have to be in before you give yourself permission to live with a little self-respect?

All you will ever have is the present moment. The future is an idea that you’re contemplating right now. The past is a memory that you’re contemplating right now. The notion of another life at another time is an idea that you’re contemplating in this life at this time. When the future finally gets close enough for you to actually experience it, it will become the present moment. Whether you have one life or many lives, you always have only one moment in which you can live it: now!

Always keep working to increase your future value, but don’t wait to start carrying yourself like someone who has current value.

Start respecting yourself now. Start thinking for yourself now. Stop putting other people on a pedestal now. Stop waiting for external validation now.

You belong here. Act like it.

Now.

Prospering as a Franchise Entrepreneur with Terri Jacques | Small Business Edge Podcast

With the rise of outsourcing jobs overseas, automating jobs, and rapid advancements in technology making certain industries obsolete, many people feel helpless in their careers.

Terri Jacques, a prolific Massage Envy franchisee, knew that her job in IT would someday be outsourced and decided to go into franchising to build her own career and her own life.

Terri went from struggling to get a small business loan to now having 100+ employees, and is going on four (extremely successful) franchise locations.

In this episode of Small Business Edge, Terri talks with me about her path to franchise entrepreneurship, the difficulties she had to overcome, and the period of her life when she worked 100-hour workweeks.

There is Only One Way to Save Our City

MORPHEUS: Commander we need a presence inside the matrix to await contact from the Oracle.

LOCK: I don’t want to hear that s***. I don’t care about Oracles or prophecies or Messiahs. I care about one thing…stopping that army from destroying this city and to do that, I need soldiers to obey my orders.

MORPHEUS: With all due respect commander, there is only one way to save our city.

LOCK: How?

MORPHEUS: Neo.

LOCK: G*dd*mmit Morpheus, not everyone believes what you believe.

MORPHEUS: My beliefs do not require them to.

The Matrix Reloaded

When free markets succeed, people bet against the unknown by saying “Well, sure, that one situation worked out okay, but we can’t be absolutely certain that the free market will successfully handle every possible situation. So don’t jump to any optimistic conclusions.”

When government fails, people gamble on the unknown by saying “Well, sure, that one incident turned out very poorly, but we can’t be absolutely certain that better politicians won’t come along and make everything better in the future. So don’t jump to any overly pessimistic conclusions.”

When it comes to free markets, people encourage relentless skepticism and unyielding caution. When it comes to politics, people encourage relentless faith and unyielding loyalty.

No matter how much good the free market produces, we’ll always need to see more evidence before we place faith in it. No matter how much evil or inefficiency is produced by politics, however, we’ll always find a way to keep placing more and more faith in it.

When it comes to free markets, we wait to believe. When it comes to politics, we refuse to doubt.

“Don’t lose faith in politicians just yet,” they say. “Reform is on the way.”

Ah, yes, “reform.”

I’m beginning to fear that when people use the word “reform”, all they really mean is something like “no matter how many times the existing system fails, I will continue to assume that everything will be okay as long as we can get an honest man to pull the lever.”

Will a great man or great woman actually come along and save us?

Yes, but that great man or great woman has to be you, me, and everyone else. We can’t afford to keep placing our faith in a worldview that says “Just wait until we get the right person or the least evil person in a position of power.” We need to understand power in terms of voluntarism and individualism. There is only one way to save our city and it’s you. You are The One.

While many of my friends and colleagues wait in hope of “reform”, I’ll continue my quest to change the world by investing my voice and my votes in an entrepreneurial theory of social change. While the world at large insists on celebrating and fearing great leaders, I will celebrate the power of the individual as expressed through innovation and voluntary interaction in the marketplace. While political commentators debate over which system of coercion is best, I’ll devote myself to spreading faith in the power of creativity.

The majority of people will probably never come around to believing that free markets are more ethical and efficient than authoritarian interventionism, but that’s the beauty of the entrepreneurial theory of social change. In politics, you don’t get to be powerful unless you can get the majority of people to think like you. In the marketplace, however, you can alter individual lives and entire incentive structures simply by creating value regardless of what people claim to believe.

If you’re still placing unshakeable faith in politics, have fun. Have fun being angry at all the people who vote differently from you. Have fun trying to change the minds of thousands of people that you can’t control. Have fun knowing that no matter how much you seem to be winning at the present moment, that you will still have a moment in the future when you’re forced to acknowledge someone you despise as your overlord.

If you’re interested in another way, however, try the free market. Instead of living as if the fate of the world relies on your one tiny little vote that you get to place on election day, vote with your dollars and deeds multiple times every single day for the rest of your life. In the free market, you can create products, services, and experiences that allow people to gain more enjoyment from their already existing freedoms. In the free market, you can create tools and technologies that allow people to fight for new freedoms in ways that are more accessible, efficient, or creative than their previously existing options.

Instead of spending all your energy trying to change the way people see the world, use your creativity to change the world that people see.

I truly believe that this is “the only way to save our city.” Perhaps you do not believe as I do. My beliefs do not require you to. That’s why I’m going to keep creating regardless of how much people trouble themselves over politics. While I may never alter people’s beliefs about the world, I at least have some hope of altering the world that people form beliefs about.

In spite of traditional schooling’s emphasis on the myth of the great man as the key to societal change, I’m free enough from the matrix to realize that revolutions have always been the result of small remnants who subverted outdated systems through innovation while the confident majority lulled itself to sleep through the same old tired debates about who should get to control the existing system.

Back To Top