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Why We Need It

In a world where desires are fulfilled by themselves, you don’t need to be creative.

In a world where our cravings for variety and novelty are instantaneously satisfied by wishing things into existence, you don’t need to be creative.

In a world where you can throw a party, make art, laugh with friends, or simply get through a day without having to negotiate a single element that’s unpredictable, unwanted, or uncooperative, you don’t need to be creative.

We don’t live in any of those worlds.

We live in a world where time and space often feel like stubborn gatekeepers separating us from the things we want and need. We live in a world where our goals and desires are constantly challenged by the realities of inertia and inconvenience. We live in a world where success and satisfaction depends on imagination and innovation. We live in a world that requires creativity.

Creativity brings us pleasure, but it’s made necessary by the things that delay, decrease, or deny our pleasure.

When we feel displeased with the world, this is not a reason to give up on creativity. This is a reminder for why we need it.

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